The eagle adds sophistication and freedom of action to the cigarette label. The lettering font is thin, tall, and elegant. The drawing is made in an abstract style, without specifics therefore, it conveys the general atmosphere of a free-floating bird and not its details. It is large, with widespread wings, a spread tail, and a white head. The image shows an eagle flying to the right. The style of the emblem is minimalistic, as other elements are absent. American Airlinesįor Winston cigarettes, the logo consists of two parts: graphic and text. The menacing bird does not so much instill fear as it expresses confidence in superiority that is, brands are convinced that they have the strength, thanks to which they can reach unprecedented heights. And we came to the conclusion that in most cases, they should be considered as an expression of the high professionalism of companies, or at least as a desire for it. We tried to combine the most famous eagle logos and characterize them in order to understand the essence of the choice. Indeed, depending on the type, they are divided into eagles, condors, falcons, and golden eagles.
In general, these birds are an incredible variety in visual identity and their species. Some use a heraldic image, the second – a real one, the third – something in between, the fourth – anthropomorphic, the fifth – abstract. Swiftness, power, courage, confidence, and strength are the qualities that most organizations and enterprises aspire to therefore, they approach themselves with the help of an eagle.
In general, the king of birds is the master of the sky. After all, he personifies royalty, height, freedom, strength, power, greatness, pride, victory, courage, and vigilance, courage. This is explained simply: the head of the feathered world is considered a great character. The eagle is one of the most common animal figures in heraldry, which has long been present on the emblems of not only companies or brands but also cities and states.
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